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Us Military Slogans - After decades of campaigning and recruiting ads, the Navy has unveiled a new slogan - do you like it?

After more than 18 months of research, development and focus group testing, the Navy announced its new recruiting slogan, "Forged by the Sea."

Us Military Slogans

"Forged by the Sea" is being released as part of a new ad campaign that will debut during Saturday's annual football game against rival Army.

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"For more than 200 years, our sailors have been tested and shaped by the sea," said Navy Recruiting Command Chief Rear Adm. Pete Garvin. "Our new review perfectly reflects the transformative impact of the Navy and the sea on our sailors."

The "Forged Sea" began to be forged by the Navy last year when the Navy commissioned marketing and communications agency Young & Rubicam to "create a lasting and authentic brand identity, tagline and unified marketing strategy to inspire and motivate potential recruits to participate," it said.

Young & Rubicam won a procurement command contract in 2015 worth up to $457 million over five years. The cost of advertising and other work for the new campaign is about $10 million.

"Counterfeit" is the 10th password adopted by the Navy in 45 years, according to the command, and was "uniformly selected" by focus groups.

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"The taglines and brand elements were tested not only with Centennials, but also with current enlisted sailors, officers, Navy veterans and key influencers," the release says.

It replaces the slogan "Global Force for Good," which was tossed about three years ago after Navy officials said it failed to properly communicate all things Navy to its target demographic.

"It's not that we're not a good global force, it's that the hype alone doesn't reveal what we really are," when Navy Chief of Staff spokesman Cmdr. Chris Cervello told Navy Times in 2014.

Although the full campaign won't begin until March, the first Navy recruiting ad featuring the "Forged Sea" display will air during the second quarter of Saturday's Army-Navy game.

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The two new online ads are carefully produced segments aimed at showcasing the variety of jobs offered by the Navy.

The Navy Recruiting Command Facebook page will also feature "Sea It Live" throughout game day, with segments hosted by Naval Academy alumni as part of the new campaign's social media focus.

Saturday will "include a wide range of social media initiatives before, during and after the game, including five augmented reality filters on Navy Recruiting Command's Facebook platform that will allow fans to creatively celebrate the Navy," the command said.

"After the game, the street team will capture Sailors' reactions and feelings about the new teaser and ad in real time and post it on the NRC Twitter page, while encouraging followers to share their own thoughts," the release said.

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A Navy release said that while the Navy has consistently met or exceeded annual recruiting goals, the recruiting market is tightening and the service must evolve.

"We've changed our tagline several times over the years to capture everything our amazing fleet stands for in just a few simple words," said Garvin. "After much research and creative development, we emerged with a deep understanding of the goals and capabilities of our organization, all connected to the sea."

Navy drops unpopular recruiting slogan at Army game Navy unveils streamlined recruiting slogan at Army football game. Mainly absent. "Good World Power".

Jeff is a senior staff reporter for Military Times, focusing on the Navy. He covered Iraq and Afghanistan extensively and was most recently a reporter for the Chicago Tribune. He welcomes any tips at geoffz@militarytimes.com.

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The US shoots down Chinese balloon, raising tensions between the US and China Biden said he wanted to shoot down the balloon on Wednesday, but was advised that the best time for the operation would be when it was over water. Be prepared to see a huge increase in Americans joining the military. , as the US military has just unveiled a bold new rebrand that should capture the hearts and minds of young people across the country. The US Army has officially changed its motto to "Toot toot honk honk Army".

"The United States military is all about voices and voices, and so it's only fitting that our motto reflects our commitment to great sounds like the voice and the tut," said US Secretary of Defense Patrick M. Shanahan at ' e White House press conference. For a banner with the text "IT'S TIME FOR OUR SOLDIERS THE TIME TO BREATHE AND BURY". “These are the sounds the military likes to make, and we will always make them, so if you are the enemy of America and want to threaten the freedom we cherish, get ready to hear a lot of soldiers. making noise and even saying 'boingus', that's another sound that keeps it lower and makes it all the time.'

To publicize the new slogan, the army published a new advertisement in which a uniformed soldier stands on top of a mountain and shouts: Ding dong! Ding dong!' The army logo then appears above the words "Toot toot honk honk army". Army officials hope the ad will convey to young Americans that the military is a great place to shout "honk honk" and "toot toot" and that its commitment to making sounds like "ding dong ding dong" is unmatched anywhere. the world

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Very impressive! With the slogan "toot toot honk honk army" the United States once again proved that it has the most advanced military in the world. When the enemies of America try to threaten our way of life, our brave soldiers will say "toot toot" and "honk honk" and then they will strike the enemies of freedom in the head. Don't be surprised if you see many new recruits excited about the sounds and feet in the coming days.

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U.s. Labor Department Wwi Posters

Technical storage or access is necessary to create user profiles to send advertisements, or to track a user across a website or multiple websites for similar marketing purposes. The then Secretary of the Army Francis Harvey launched the Army Strong campaign during the 2006 US Association. Annual meeting of the army in Washington. The service is now looking for a replacement motto, according to Army Sgt. (Wikimedia Commons)

Army Sergeant Major Dan Daley told reporters last week that the "Army Strong" slogan of more than a decade ago may be popular as the service tries to rethink the way it presents itself to potential recruits.

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Tags: Army Mighty US Army Motto Army Motto Be All You Can Be Army of One Army Marketing and Research Group Army Recruiting

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